"Michael is a very rare individual: he has a clear vision of what marketing is and how it can - and must! - improve businesses' relationships with their customers."

 

Contact Michael Smith in confidence to discuss your business or organisational needs:

0845 386 4930.

About Michael Smith

 

I am a highly experienced marketing communications expert working with you on your website, email communications, social media and print outputs. All my work integrates with your back-end data systems to ensure it is effective and measurable. 

 

I deliver work proven to engage your members or customers, to grow retention, increase revenue spend and to ensure results are objectively measurable.

My fundamental belief is that any marketing claim must be demonstrably true and is reflected by what the customer experiences. Customer experience, organisational performance and brand credibility lie at the heart of my approach.

 

If you share my values, care about your customers, and want to establish good, long term relations with them, please contact me and I'll be delighted to help you. 

Recent work

  • alumni content and engagement implementation for a membership society

  • integrated fundraising and development campaign for a charity

  • web/digital content and curation for an independent school

  • web content and ecommerce management for a membership body

  • brand development for a heritage education business

  • marketing and commercial turnaround for a digital B2B subscriptions business

  • strategic rebrand and marketing communications roll-out for a language testing business

  • brand development for a heritage education business

  • database system integration and management for an alumni society

  • CRM systems tenders for a healthcare publisher

  • change management for an independent publisher

  • interim management for a regional arts centre

  • book launches & social media for various authors

Some history

 

Before I began my consultancy work, I was a marketing and business development director for publishers Kogan Page, and Group Marketing Director at the Informa Publishing Group. I have held senior marketing positions for companies which include Lexis Nexis, and IBC Publishing. My team management experience includes direct marketing, promotions, public relations, database marketing, direct marketing, telemarketing and field sales.

I hold an honours degree in History from the University of York; later studying there for an MA in Medieval Literature and Languages. My professional qualifications include the Advanced Certificate in Marketing and the Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM) and pricing certification from the Professional Pricing Society, Atlanta Georgia.