Senior managers share their views on working with Michael Smith...
'"Michael has given us clear and invaluable advice on our pricing, branding and e-commerce and has provided sound marketing plans and templates for us.
Our network of contributors and customers includes some of the world's leading business service providers (Cap Gemini, HSBC, PricewaterhouseCoopers et al). Thanks to Michael's work, our offering does not seem at all out of place in this exalted company."
"Mike brings that rare combination of deep commercial experience across organisations large and small, an intellectual – but deeply practical - fascination with the discipline of marketing, a human (and humourous) touch to the way he works with others, a sound strategic mind and a real grasp of the nuances of brand work.
He was instrumental in driving awareness of the importance of figures and ROI not only to the marketing realm, but to the wider company - an important legacy."
ALASTAIR SAWDAY'S PUBLISHING LTD
"Michael has really helped us change our branding and strategic positioning to focus us as a strategic partner for publishers, exam boards and organisations requiring language testing expertise. In a series of workshops, he has taken us through a thorough review and refocus of the brand identity and helped us in developing top-line objectives for the business, honing our strategic intent and arriving at an actionable tactical plan.
Throughout this process, we have found Michael to be very intelligent and thoughtful, very good-humoured but also persistent in pushing us to think analytically in clearer and more effective ways."
LANGUAGE TESTING 123 LTD
"The great thing about working witih Michael Smith is that his experience enables him to grasp a complex brief quickly and turn around an idea while it is still hot.
Many external consultants spend too much (paid) time replaying things you already know and trying to grow the brief rather than delivering what it is that you as a business need to do. Mike delivers - quickly, accurately and creatively in both large and small assignments."
MANAGING DIRECTOR, EUROPE,
WOLTERS KLUWER HEALTH
"Michael Smith was introduced to us by another publisher. I was struck by the speed with which he grasped the key issues in our particular market place and the energy and enthusiasm he deployed in addressing them. He conducted a marketing audit of the business as well as writing and designing our marketing materials for both print and digital purposes.
He worked rapidly and turned around the materials within our deadlines - which were extremely tight. Michael was a pleasure to work with as well as being extremely effective."
CECILE PARK PUBLISHING
"Michael is a very rare individual: he has a clear vision of what marketing is and how it can - and must! - improve businesses' relationships with their customers. He is also highly practical and understands the needs of his clients having worked on both sides of the fence.
He will construct considered, cost-effective marketing solutions that dig into the broader business and leave a legacy of improved working practice as well as the benefits of short term good results!"
WILLIAM REED BUSINESS MEDIA
"We hired Michael to help us look afresh at the marketing of some of our key academic and medical peer-review journals and to coach our marketing team in marketing implementation techniques. In all areas he brought a depth of skill and knowledge that's getting very hard to find. The results were impressive and tangible and we have worked with him now on three separate assignments.
I would certainly recommend Michael to any business - publishing or otherwise - looking to connect more effectively with its customer base and to generate new and repeat business."
"The oil and gas business is truly global and highly specialised. To make matters more challenging, our target market within that industry is difficult to reach using traditional methods.
Michael Smith not only helped us with our marketing communications - elucidating the benefits of our products and services to a busy market -but has been hugely valuable in improving our marketing methods and organisational structure. He is fast, reliable and thorough - an excellent consultant."
SALES & NEW BUSINESS DEVELOPMENT DIRECTOR,
ENERGY INTELLIGENCE INC.
"Working with Mike is a pleasure. I have found him to be thorough in his preparation and the consultancy process leaves no stone unturned. Mike delivers on time, on budget and with precision."
BRITISH BEEKEEPERS ASSOCIATION
I have helped them
How can I help you?
Contact Michael Smith today
on 0845 386 4930