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Michael Smith Marketing Consultancy Approach

 "I would certainly recommend Michael to any business - publishing or otherwise - looking to connect more effectively with its customer base and to generate new and repeat business."

Michael Smith provides marketing consultancy to grow your customer engagement and deliver long-term revenue streams

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Michael provides strategic marketing consultancy to senior management and boards of publishing companies, not-for-profit/membership organisations, associations, arts bodies, private companies and independent operations.

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His particular expertise is in marketing message, customer and user experience (CX; UX) and web/database integration. His work ensures branding and messaging which delivers contiguously across all an organisation's customer/member touchpoints.

 

This results in significant improvement in engagement and enhanced commercial outcomes - whether in terms of new or repeat business. 

 

Marketing consultancy assignments have included:

 

  • Not-for-profit - Website development, strategic positioning, review and overhaul of digital marcoms, data migration strategy and development of an integrated database infrastructure for a membership-based charity

  • Not-for-Profit - UK-wide launch of a sector-specific fundraising initiative for a medium sized national charity

  • Not-for-Profit - Scoping, conducting and assessing detailed supplier tenders for direct marketing databases and CRM systems for a small not-for-profit body

  • Not-for-Profit - Delivery of a strategic marketing plan and membership pricing models for the relaunch of a UK-wide arts charity

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  • Publisher (B2C) - Working with a medium-sized independent publisher to implement marketing change management and deliver marketing solutions linked to kpi metrics

  • Publisher (B2C) - Working with a magazines publisher to develop a telesales and telemarketing operation to deliver improved response and long-term renewals linked to product value

  • Publisher (B2B) - Implementation of direct marketing functionality for a UK independent publisher 

  • Publisher (B2B) - Overhaul of website message and back-end data base to deliver increased sales for a UK book publisher

  • Publisher (B2B) - Provision of an integrated suite of corporate and digital sales materials for an international specialist telecoms publisher

  • Publisher (B2C/B2B) - delivery of a suite of corporate sales materials, telesales scripts, pricing models and web content for a subdivision of a leading UK magazine publisher

  • Publisher (STM) - Leading and facilitating brand workshops for the international re-launch a UK-based publisher of language tests for the international academic publishing sector

  • Publisher (STM) - delivery of a contiguous suite of marketing materials for an international publisher of peer-reviewed scientific journals

  • Publisher (B2B) - delivery of contiguous suite of marketing and sales materials for a global publisher of information in the Oil and Gas sector

  • Publisher (Professional) - holistic provision of 360 degree marketing and sales collateral for a legal publisher

  • Publisher (Professional) - UK launch of a family law software product

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  • Education - Delivery of marketing communications training to in-house teams as well as specialist publishing industry training bodies

  • Education - delivery of contiguous marketing positioning, content and brand message for the relaunch of a leading UK independent school

  • Education - delivery of marketing collateral, branding and digital communications for a Kent-based TEFL school specialising in learning through history

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