If you are seeking increased customer/member engagement, subscription revenue growth or improvements in your development work, contact me in confidence on:

0845 386 4930.

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 "I would certainly recommend Michael to any business - publishing or otherwise - looking to connect more effectively with its customer base and to generate new and repeat business."

I'm Michael Smith.

Let me work with you to grow your customer engagement through effective marketing communications

 

I work with senior management and boards of publishing companies, not-for-profit/membership organisations, associations, arts bodies, private companies and independent operations.

 

My work includes:

 

  • Integration of digital communications and CRM database systems to maximise engagement and commercial performance

  • Interim management of database and marketing performance for not-for-profit and commercial clients

  • Change management of marketing operations, working with boards and teams to improve marketing performance

  • Working with telesales and telemarketing teams to ensure maximum marketing message delivering long term renewals

  • Database functionality/audit/performance/GDPR compliance linked to direct marketing operations

  • Scoping, assessing, and conducting detailed tender reviews for direct marketing databases and CRM systems

  • Website scoping, performance assessment and delivery, including customer UX functionality and delivery to grow and retain custom/membership

  • Interim management of marketing and sales at director level

  • Staff development, coaching and training

  • Facilitating workshops for the development of brand message, CX, positioning and value assets

  • Workshops for organisations seeking new focus or direction in their marketing operations

  • CX (Customer Experience) workshops, testing and consultancy

  • Development of subscriber/member acquisition and retention strategy

  • Design and implementation of pricing and sales message management

  • Pricing and positioning credibility, including specialist content services to promote inherent product or service value

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