MICHAEL SMITH

Red Page Consulting works with organisations confronting revenue generation problems problems or facing strategic change.

 

Contact us in confidence to discuss your business and organisational needs:

0845 386 4930.

Useful links and information 

 

In my day-to-day work, as well was via a process of continuous professional development, I come across a wide variety of interesting sites. Some are strategic, others academic or tactical. Please click on any of these links for further information (more are added on a continuous basis.

 

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• Jeff Bullas - practical advice here on leveraging content on your website

• Cogent Coach - a simple article here on pricing methodology for the smaller business.

• Content Marketing Institute - a thought leader in content marketing; here we read how large corporations are making best use of Instagram (includes some useful practical guidance too)

• MITSloan Management Review - Top level management insights, including this article here on the Lost Art of Thinking in Large Organisations

• Jeanne Bliss - A thought leader in CX whose work is always worth reading, such as this succinct piece on Customers as Assets or Cost Centres

• MyCustomer.com - More CX insights; in this case some quotes from major business leaders on customer care, some of which are really insightful

• Chartered Management Institute - in this article we learn from managers who have bounced back from disastrous experiences

• Social Media Today - one of the best social media sites on the web. Here we read about how to get people to share your event, brand or venue online

• American Marketing Association - pragmatic thinking for the world's biggest economy. Here we read how CX and branding are demanding more attention than ever